About The Company background of Cambridge Analytica and British parent
Cambridge Analytica is the company that work for President Donald Trump’s 2016 campaign, is entangled in the controversy of sharing of the Facebook essential data and its British parent SCL Elections Ltd, are shutting down immediately after suffering a sharp drop in business, the company itself said on Wednesday. SCL Group was a private British behavioral research and strategic communication company. In the United States, SCL has gained public recognition mainly through its affiliated corporation Cambridge Analytica. The Cambridge Analytica does the job of data mining and data analysis for its audience which is based on search results, communications thereto target the key audience groups to modify behavior in accordance with the goal of SCL’s client. Cambridge Analytica marked itself as a provider of consumer research, targeted advertising and other data-related services to both political and corporate clients.
Cambridge Analytica Shuts Down After the Facebook Scandal
The company was facing a bankruptcy because of losing clients and facing mounting legal fees resulting from the Facebook scandal. According to a to source of wikitricky Cambridge Analytica has harvested personal data about millions of Facebook users in 2014. The ultimate Media coverage has driven away the virtually of the Company’s customers and suppliers,” the statement said. “As a result, it has been determined that it is no longer possible to continue operating the business, which left Cambridge Analytica with no realistic alternative to placing the company into administration.”
According to a report the firm is shutting down effective on Wednesday and the employees have been told to turn in their computers, even the Cambridge Analytica sign had been removed from the reception area of its London offices on Wednesday.